Release of New Troublemaker Label

 

(April 23, 2013; Paso Robles, CA)—Hope Family Wines unveiled a new label today
for its Troublemaker wine (SRP $20), which will roll out this spring to wine stores and
restaurants in all 50 domestic states and select international markets. The new
packaging features an abstract red and black image, with a minimalistic back label that
reads: “You know who you are.”
 
Troublemaker Blend 6 is a multi-vintage blend composed of 50% Syrah, 20%
Grenache, 10% Mourvèdre, 10% Zinfandel and 10% Petite Sirah.
 
“Since introducing Troublemaker in 2010, the wine has become our fastest growing
release. We’re thrilled to have found a niche audience for the wine and that we’ve been
able to expand production to keep up with the robust demand,” says winemaker Austin
Hope. “Troublemaker is a fun drinking wine, so we decided to have some fun with the
label too. Our goal is to offer a wine in a package that speaks to the inner Troublemaker in all of us.”
 
About Hope Family Wines
Hope Family Wines is a family-owned and operated winery in Paso Robles, CA, encompassing five
brands: Liberty School, Treana, Candor, Austin Hope and Troublemaker wines. The Hope family arrived
in Paso Robles in 1978 and began planting wine grapes. Over time it became clear to the Hopes that Paso
Robles was capable of producing world-class wines. They were among a handful of pioneering families
who helped to shape and gain recognition for this distinctive winegrowing region. After growing grapes
and developing vineyards throughout the eighties and early nineties, they began producing estate wines
under the Hope Farms label. The Hopes established Treana Winery in 1996, to focus on regional blends
from Paso Robles and the Central Coast. This same year, they incorporated Liberty School into their
winery. In 2008, Hope Family Wines became an umbrella moniker to encompass the brands, which now
includes Austin Hope, Candor and Troublemaker wines. To learn more, go to www.hopefamilywines.com.
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